Michelle Aucoin MA, QAFP™, CHS®, CDFA®

Financial Advisor

Michelle focuses on working with clients build financial confidence and resilience to assist them embrace and navigate life's financial opportunities and challenges using insurance and investments.  

As a Qualified Associate Financial Planner (QAFP™), Certified Health Insurance Specialist® (CHS®), and Certified Divorce Financial Analyst® (CDFA®), Michelle incorporates her expertise from professional experiences as a post-secondary education executive and advisor in the technology and financial sectors on Bay Street.  Michelle holds a Master of Arts (MA) degree in Economics from the University of Victoria.  Her master's degree research focused on insurance regulation in Canada.

Michelle was born on Cape Breton Island in Nova Scotia and grew up on Prince Edward Island before making her way to British Columbia when her father was transferred to CFB Comox.  Michelle lives in Kelowna, BC, and is passionate about swimming and building community. When not working, she can be found learning and enjoying time with her family.


Bachelor of Arts (BA)
University of Victoria
Master of Arts (MA)
University of Victoria


Qualified Associate Financial Planner™ (QAFP™)
FP Canada
Certified Health Insurance Specialist® (CHS®)
The Institute for Advanced Financial Education
Certified Divorce Financial Analyst® (CDFA®)
The Institute for Divorce Financial Analysts